According to a study conducted by the Environmental Working Group, the average adult uses 9 personal care products each day, with 126 unique chemical ingredients. More than a quarter of all women and one of every 100 men use at least 15 products daily .
Every day, those ingredients sink into our skin & into our bloodstreams. You have heard it before, “You are what you eat.” So if you wouldn’t eat methylisothiazolinone, why would you slather it onto your skin to be absorbed into your body? Our skin is a permeable membrane and anything on the surface enters directly into our bodies.
There are a slew of articles promising supple, dewey skin when you follow a 6-step, 10-step, 12-step routine. You’ll find alluring before and after photos, accounts from beauty bloggers, that may convince you to spend the $3,028.48 that Kim Kardashian spends on her beauty routine.
As an exercise, I thought I would look up the latest beauty trend – a multi-step Korean Beauty Routine, as a demonstration.
This particular combination K-Beauty Skin Care Set from SOKO GLAM contains:
1. Klavuu Pure Pearlsation Divine Pearl Cleansing Oil (oil-based cleanser)
Ingredient Total: 36
So strange to say ingredient: PEG-20 glyceryl triisostearate
2. Neogen Green Tea Real Fresh Foaming Cleanser (water-based cleanser)
Ingredient Total: 116
So strange to say ingredient: Cocamidopropyl Betaine
3. Skinfood Black Sugar Strawberry Mask Wash Off (exfoliator)
Ingredient Total: 22
So strange to say ingredient: Stearalkonium Hectorite
4. Manefit Bling Bling Hydro Gel Mask – Whitening Platinum (one sheet mask for single-use)
Ingredient Total: 23
So strange to say ingredient: Triethoxycaprylylsilane
5. Missha Time Revolution Clear Toner (toner)
Ingredient Total: 28
So strange to say ingredient: Sodium Hyaluronate
6. Missha Time Revolution First Treatment Essence Intensive Moist (essence)
Ingredient Total: 18
So strange to say ingredient: Diethoxyethyl Succinate
7. Missha Time Rev Night Repair NS Activator Ampoule (serum)
Ingredient Total: 98
So strange to say ingredient: Hydroxypropyltrimonium
8. Benton Eye Fermentation Cream (eye cream)
Ingredient Total: 31
So strange to say ingredient: Acrylates/C10-30 Alkyl Acrylate Crosspolymer
9. Enature Zeo Brightening Emulsion (moisturizer)
Ingredient Total: 56
So strange to say ingredient: Cyclopentasiloxane
10. Enature Plantlicious UV Sunscreen (sun screen)
Ingredient Total: 48
So strange to say ingredient: Diethylamino Hydroxybenzoyl Hexyl Benzoates
Approximate Ingredient Total: 476 (plus/minus some overlapping ingredients, and my human mathematical error)
The most concerning ingredient of all is Fragrance/Parfum. Fragrance secrecy is legal due to a giant loophole in the Federal Fair Packaging and Labeling Act of 1973, which requires companies to list cosmetics ingredients on the product labels but explicitly exempts fragrance. Because of this loophole, there are 3100+ secret ingredients that cosmetics companies can hide behind ‘Fragrance’.
And let’s say, in an optimist world, all the chemicals used in formulations are safe (which, research shows au contraire). How on Earth would you be able to pinpoint which among the ~476 ingredients that you are using twice daily is actually one your body responds well or not well to? And this is just facial skincare we are talking about, not even getting into shampoo, body lotion, lip balm, toothpaste, or make-up!
Are you excited to have your face drink a nourishing skin smoothie twice daily of ‘PEG-20 glyceryl triisostearate, Cocamidopropyl Betaine, Stearalkonium Hectorite, Triethoxycaprylylsilane, Sodium Hyaluronate, Diethoxyethyl Succinate, Polyquaternium-51, Hydroxypropyltrimonium, PEG-11 Methyl Ether Dimethicone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Cyclopentasiloxane, Diethylamino Hydroxybenzoyl Hexyl Benzoates, 400+ etc.’ ?
Sounds pretty healthy huh?! You’ll look Ahh-mazing~ and you’ll have all those chemicals circulating in your blood in perfect harmony with you body!
In contrast, all Blendily products contain 10 ingredients at most, we list everything on our labels because we have nothing to hide. Everything is edible (though it might not taste good or be particularly fun for digestion). And, with our 100% happiness guarantee, if it doesn’t work for you, just return/exchange without hassle, no questions/explanations needed!
Just for comparison’s sake, here’s the rundown of ingredients from our Blendily Basics Set:
Aloe Honey Facial Cleanser
Ingredient Total: 6
Organic Olive Oil Liquid Soap, Organic Aloe Vera Juice, PDX Raw Honey, Organic Arrowroot Powder, Guar Gum
Rosy Refresh Facial Toner
Ingredient Total: 5
Organic Witch Hazel Extract, Rose Flower Water (Distilled Water, Rose Essential Oil), Organic Myrrh Extract, Vegetable Glycerine, Organic Geranium Essential Oil
Limon Neem Cleansing Grains:
Ingredient Total: 6
Organic Neem Powder, Organic Garbanzo Flour, Organic Wheat Bran, Almond Meal, Hazelnut Meal, Organic Lemon Essential Oil.
Be Splendid Botanical Beauty Balm
Ingredient Total: 9
PDX Rosemary infused Organic Olive Oil, PDX Lemon Balm infused Organic Almond Oil, Organic Mango Butter, Candelilla Wax, Organic Lavender Essential Oil, Organic Rosemary Essential Oil, PDX Rosehip Tincture
Ingredient Total: ~25
*NOTE: PDX = Portland, Oregon, where Blendily lives! Also, we list common names on our ingredient labels to save space on our packaging, full latin binomials of the botanicals we use are on our website.