Look around you at all the deals & steals – buy one get one free, now with 25% MORE, 40% MORE! These catchphrases are alluring, giving us urgency to capture value with our purchases. The secret is that when it comes to cosmetics, often times, the number one ingredient is water (sometimes disguised as ‘aqua’). So when you receive 40% more shampoo, how much value are you really getting when 75% of it is water? 

In a survey conducted by the Environmental Working Group, the results indicated that the average woman uses 12 products containing 168 unique ingredients every day. Men, on the other hand, use 6 products daily with 85 unique ingredients, on average.

Surely, 168 ingredients are not requisite to healthy skin, hair, & nails. Yet people tend to be creatures of habit, and many of us just go about our routines with the pile on of products, not paying too much attention to the frivolous, filler ingredients in a product. 


For instance, let’s take a look at the ingredients at Herbal Essences Hello Hydration Shampoo: water, ammonium lauryl sulfate, ammonium laureth sulfate, sodium chloride, cocoamide mea, glycol distearate, dimethicone, ammonium xylenesulfonate, vanilla planifolia fruit extract, cocos nucifera (coconut) milk, fragrance, cetyl alcohol, polyquaternium-10, sodium citrate, sodium benzoate, disodium edta, peg 7m, citric acid, propylene glycol, methylchloroisothiazolinone, methylisothiazolinone, blue 1.

Ingredient list Via Bellatory 

 It certainly doesn’t look very herbal at all, and is in fact laden with potentially toxic ingredients.

The other issue with utilizing hundreds of ingredients daily is that it makes it incredibly difficult understand what ingredients our bodies respond well to, and what ingredients cause irritation or other adverse effects. 

In contrast, Blendily’s products never contain more than 10 ingredients, most of our products are formulated without water (only our aromatic misters contain distilled water), there are no artificial/synthetic ingredients whatsoever, and almost all ingredients are botanically based.  Many of the herbs we use for new formulations are grown in our own garden.  

An example is Marshmallow. Not the white fluffy confection, but the common weed that grows quite freely in lawns & gardens. Marshmallow, known scientifically as Althaea officinalis, was originally used by the Egyptians both as food & medicine. The plant has vulnerary (healing), demulcent (relieving inflammation), and emollient (moisturising) properties making it great for skin & hair.

In our humble opinion, we feel much better having it on our ingredient labels than Methylchloroisothiazolinone.

But here is the bigger secret, using less product, helps your body balance oils naturally and leads to healthier skin & hair overall.  Simplify. Use less, get more. It’s one of the core values of our beauty philosophy.  

Further Reading:

Environmental Working Group Exposures Survey 

Bellatory | Ingredients in Herbal Essences Shampoo 

Botanical.com | Althaea officinalis